Programming Strategy
All aspects of on-air presentation are given the highest level of attention including format positioning, music programming, presenters, imaging production, research, promotions and marketing
Music Research
Highly experienced in all aspects of music research from design, set-up, analysis and implementation, Geoff Holland will guide you through the techniques involved in making the world’s most advanced music analysis tools work for your radio station
Market Research
From focus groups to large scale perceptual studies, Geoff Holland has extensive global experience designing radio research projects enabling you to better understand your target audience
Imaging Production
A pillar of successful programming is a creative imaging package which clearly positions your radio station’s key proposition. As a former production director, Geoff Holland is uniquely placed to advise on branding, positioning and to connect you with the world’s most accomplished imaging producers
Promotions and Marketing
Promotions and marketing play a pivotal role in building your radio station’s reputation, cume and time-spent-listening. Geoff Holland has decades of international experience crafting on-air promotions to drive audience and attract sponsorship opportunities