Programming Strategy

All aspects of on-air presentation are given the highest level of attention including format positioning, music programming, presenters, imaging production, research, promotions and marketing

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Music Research

Highly experienced in all aspects of music research from design, set-up, analysis and implementation, Geoff Holland will guide you through the techniques involved in making the world’s most advanced music analysis tools work for your radio station

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Market Research

From focus groups to large scale perceptual studies, Geoff Holland has extensive global experience designing radio research projects enabling you to better understand your target audience

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Imaging Production

A pillar of successful programming is a creative imaging package which clearly positions your radio station’s key proposition. As a former production director, Geoff Holland is uniquely placed to advise on branding, positioning and to connect you with the world’s most accomplished imaging producers

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Promotions and Marketing

Promotions and marketing play a pivotal role in building your radio station’s reputation, cume and time-spent-listening. Geoff Holland has decades of international experience crafting on-air promotions to drive audience and attract sponsorship opportunities

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Projects

In conjunction with Virgin Radio and BEC-TERO Entertainment, devised new music formats to launch Virgin Hitz and Virgin Soft in Bangkok with both stations achieving number one and two ratings respectively. In addition, advised Thailand’s most popular English language station Eazy FM.

Virgin Hitz | Virgin Soft | Eazy FM – Thailand

Advised Paris-based alternative rock station Oui FM, then owned by Richard Branson.

Oui FM – France

With Virgin and HT Media launched Fever 104 in Delhi, Mumbai, Kolkata and Bangalore. Also launched Win 94.6 Mumbai and Hit 95 Delhi.

Fever 104 – India

Advised Media Prima on the launch of their new national commercial licence Fly FM which is now one of Malaysia’s most popular radio stations.

Fly FM – Malaysia

Music programming consultant to Primedia Broadcasting, operators of 94.7 Highveld in Johannesburg and KFM in Cape Town, two of the continent’s biggest commercial radio stations.

947 | KFM – South Africa

Advisor to the board of Grupa ZPR. Devised new programming strategies and restructured radio stations across the group resulting in number one ratings in under six months.

Radio Eska – Poland

Advisor to the board and shareholders of Radio Ireland. Restructured the station, devised new Hot AC format, designed and implemented a highly successful rebrand into Today FM, later acquired by Bauer Media and now Ireland’s leading national commercial radio station.”

Today FM – Ireland

Advised Dublin station Spin 1038 which went on to become the leading CHR for under 25-year-olds before being acquired by Bauer Media

Spin 1038 – Ireland